25 Jul What is your brand hospitality score ?
Brand hospitality implies an entirely client-centric focus where the product is simply the point of departure towards a much wider and enriched brand experience.
In our previous blog article, we explained that for a brand to be attractive, it needed to:
– Offer the best value proposition,
– Have a clear positioning,
– Be available,
– Guarantee warm touchpoints,
– Know its customer, be efficient, and offer the best customer experience.
Evaluating a Brand Hospitality score to measure this attractivity with specific indicators would encompass 3 main criteria:
John Paul solves this equation by multiplying quality touchpoints with your customers, offering them curated and highly personalized content in newsletters, apps, dedicated member areas, in white label to YOUR brand name. This, along with the access to best-in-class concierge services, results in increased customer attachment to your brand because they receive targeted recommendations, as well as special offers and privileges, that make them feel unique and understood.
In the light of these three indicators that are essential to a high level of brand hospitality, John Paul is the best partner for brands seeking to increase their brand hospitality score.
Thanks to a unique consulting approach to understand our clients’ environment and strategic goals, combined with market-leading proprietary technology and real Concierges, John Paul enables brands to create a long-term bond with their customers called loyalty. This results in long-term brand equity.
→ Watch the video to understand how we can tailor our Digital Concierge app to YOUR brand’s colors and look & feel.