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Why encourage employee loyalty?


Employee engagement is becoming more and more important for Human Resources directors. In fact, employees no longer stay at one company for their entire career.


“9 out of 10 French people have already thought about changing jobs”
AEF Group study (2017)


By pampering its employees and consequently implementing an employee loyalty strategy, the company can enjoy several benefits:


  • employee loyaltyMaintaining a good image of the company by increasing employee commitment to the brand. The employees can also become real brand ambassadors, and positively communicate externally about the company culture, the benefits, the advantages, or the products offered. Implementing platforms, services, and internal collaborative events unifies and reinforces the employer’s brand image. Conveying a positive corporate image is another important asset that also attracts the best candidates.
  • Optimizing team performance and motivation by offering them a business service that will help them save time. Supporting employees with their work-life balance is the key to their performance and their attachment to the company. Studies have shown that employees who have a positive balance between their work life and their personal life are more successful at work. Encouraging this balance benefits employees as much as the business.
  • Protecting itself from successive hires and the costs they incur by keeping its current best employees. The company avoids financial losses by avoiding training new employees, which is much more expensive than retaining current employees.



What’s the best way to boost employee loyalty to improve productivity?

For example, take care of your employees by providing a concierge service directly at their place of work.

corporate concierge servicesConcierge services are an ideal asset for HR. In addition to helping your employees save time, the services provide comfort and increase purchasing power. Thanks to their Concierge, your employees have access to a set of privileges (discounts, upgrades, gifts, etc.). Their corporate Concierge can take care of their laundry (dry cleaning, ironing/pressing, alterations, etc.), help with researching for and booking their vacations, look for a reliable babysitter or find seats to a sold-out show, just to name a few examples. He or she can also offer products directly at the concierge desk, for physical sale: chocolates, Nespresso capsules, baby gifts, etc.

Concierge services can be enhanced with newsletters and privileged offers, and also through organizing monthly workshops to anticipate employees’ needs. Thanks to these initiatives, overall motivation, feelings of belonging, and sense of gratitude are increased. A dedicated mobile application and member space allow employees to benefit from these services anywhere, at any time, in multichannel: via email, telephone, chat, or SMS. These tools perfectly complement the on-site concierge offers.


What John Paul can do for your brand

Discover a unique employee loyalty service, able to optimize employees’ performance and strengthen your employer brand image.


A dedicated concierge

One of our experts is dedicated to your company to handle all of your employees’ requests. The Concierge can relieve them of their daily tasks, help them save time, and satisfy their wishes in order to build enduring engagement and loyalty.

Motivating animations

Whether we are organizing events, facilitating exclusive promotional offers or sending out email campaigns, John Paul designs solutions to enliven company life and reward your employees. Create regular meetings and reinforce your employees’ attachment to your business.

Personalized tools

Through mobile applications and dedicated employee spaces, your employees can enjoy our solutions on the go. Whether they are using Concierge services or taking advantage of privileged offers, our multichannel tools improve their quality of life at work.