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John Paul Appoints Amber Treshnell as Chief Executive Officer, Americas

New leadership role reflects John Paul’s significant growth in the Americas and heightened commitment to providing the US brands with unique loyalty solutions.

Amber Treshnell appointed CEO Americas John Paul
New York, July 26th 2017

John Paul, the worldwide leader in Premium Customer Loyalty, today announces Amber Treshnell as Chief Executive Officer, Americas. In this newly established role she will be responsible for overall company performance in the Americas, building on recent successes and ensuring the continued growth of the business.

The John Paul Group designs and delivers customized loyalty solutions, supported by a patented digital platform, supporting major brands across the banking, luxury, traveltech and automobile industries. John Paul was established in Paris in 2007 and merged with American company LesConcierges in 2015. The group was acquired by AccorHotels in November 2016.

Amber brings over 19 years of experience to John Paul after spending 5 years as Business Development Director, North America at Ten Group where she was responsible for growing the USA and Canada markets. Prior to this she spent 14 years in the banking industry, where she held a variety of leadership roles, most notably within Card, Retail Banking and Wealth Management, within financial services companies such as Bank of America, Redwood Credit Union, Tamalpais Bank (acquired by Umpqua Bank), American Express, and Washington Mutual (acquired by JP Morgan Chase).

“Amber comes with a fantastic background in business development and a wealth of experience working closely with senior business leaders across a range of industries. Being very much business oriented, she will bring a high level strategic consulting expertise to our US clients and partners. Backed-up by AccorHotels and a solid presence in the US, I’m very confident that Amber will attract the best talents to support the growth and keep John Paul ahead of the market in quality, digital and innovation.” said David Amsellem, Group CEO John Paul.

Treshnell commented: “It is increasingly important for brands to attract and retain customers throughout the customer journey. John Paul is more than simply ‘a concierge company’, we are providing value-add 360° loyalty solutions with personalized touchpoints using cutting-edge digital technology. As the first digital enabled concierge, John Paul has been innovating and leveraging cutting edge technology such as Predictive Data Mining, Artificial Intelligence and Chatbots to elevate the customer experience. This approach wasn’t even on the radar for most other companies in the industry. This strategy resulted in Forbes rating John Paul as the 6th most innovative company with respect Artificial Intelligence in 2016. I’m excited to take the helm as we continue to expand in the Americas with our ‘humanly digital solution’ backed by the financial stability and resources that AccorHotels brings.”

John Paul is growing rapidly and searching for new talents across the Americas with +20 open roles helping brands to attract and retain their customers and employees.


John Paul is the worldwide leader in concierge services, providing brands with customized premium loyalty solutions through cutting-edge digital technology. Expert in driving long-term customer engagement, John Paul delivers premium membership strategies and affinity programs worldwide, offering the best service experience for the most valuable targets of companies around the globe. We reinvented one of the most beautiful jobs in the world: the grand hotel Concierge, equipped with the latest tools from the digital revolution, creating the Enhanced Concierge. With over 1,000 employees in five continents, patented technology tools, and an exclusive partner network, we offer organizations the best service experience for their most valuable clients, acquisition targets, and employees, 24/7.

John Paul became part of AccorHotels Group in November 2016.