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john paul mondial de l'auto mondial paris motor show 2018 conciergerie officielle partenaire

John Paul official partner of the Paris World Motor Show

For 10 years, John Paul has been supporting large brands in the automotive sector with different tailor-made loyalty solutions and continues to develop its expertise in this area. Today, the automotive industry represents a major part of the Group’s sales, and is the second formal sector for John Paul, after banking & insurance. John Paul is joining the Paris World Motor Show and validating its role in the automotive sector.


The John Paul solution allows car manufacturers to create real relationships with their customers and respond to their growing issues around mobility. To facilitate continuous communication between brands and drivers, the group relies on three areas of expertise: concierge services, relationship clubs, and offers of personalized content, thus animating the driver’s daily life wherever he is.

In addition to classic concierge services by email or by telephone, the driver can contact his concierge via a dedicated mobile application for all his daily demands related to the vehicle or travel: transportation, restaurants, experiences, or accommodation.

Also, thanks to John Paul’s wide network of partners in the fields of maintenance, parking, accommodation, and transportation, drivers can directly reserve a parking space, order a car wash service, have their car repaired during working hours, as well as reserve a restaurant in the area thanks to the vehicle’s geolocation system, or even organize their next trip from A to Z.

Customers of the largest car brands are now benefiting from John Paul’s services in white label. For example, the group works with DIAC (financing for the brands Renault, Dacia, Nissan and Infiniti France) with the relational programs: CLUB DIAC and CLUB Nissan Finance. Subsequently, the RRG group (Renault Retail Group) has trusted John Paul with the launch of their new Alpine A110.

“With these new trends, we are focusing more on the individual, the driver, to ensure that our multichannel services can be integrated into daily life. There is a convergence of interests between HR, managers, manufacturers, renters…who turn to us to become the perfect travel companion for their drivers”, according to Jérôme Richard, CEO of the John Paul Group.

automobile john paul partenaire officiel mondial paris motor show mondial de l'auto conciergerie



From October 4 to 14, John Paul offers VIP’s unique and essential concierge service. They will thus be able to benefit from an unprecedented support, thanks to an online service or by going directly to the desk in the VIP area.


Drivers today expect instantaneousness; these new technologies have naturally become part of John Paul’s services and Concierges, with their “human” expertise. Experts in the sector work daily to optimize the customer journey through self-service, artificial intelligence (including Machine Learning), and predictive technology.

The wide variety of channels (chatbot, instant messages and self-service) is designed make the client’s life easier, and is adapted to his preferred use.

Artificial intelligence enhances the client experience, allowing Concierges to customize each interaction with data that continually enriches the member’s profile for complete customer insight. Also, solutions like Shuffle, a patented content aggregation technology connected to the address book, make it possible to increase search speed and efficiency in the partner database according to specific criteria. Dynamic content is contextualized and personalized for each user based on location and preferences.

“The different digital revolutions that we have experienced have confirmed the choice that we made from the start: to combine our Concierges’ expertise with technology. Encouraged by the success of this alliance, we are more involved than ever in innovation to stay ahead and develop the service of tomorrow” Jérôme Richard, CEO du Groupe John Paul.



John Paul is the premier digitally-enabled global concierge service providing brands with customized loyalty solutions through cutting-edge digital technology. We enable our clients across the banking, luxury, automotive, travel, tech, and hospitality industries to create an enduring bond with every customer and employee. From designing the customer journey to creating bespoke affinity programs, John Paul offers a unique “one-stop” approach to premium relationship and membership strategies worldwide.
An expert in driving long-term customer engagement, John Paul reinvented one of the most beautiful jobs in the world, that of the prestigious luxury hotel concierge. With over 1,000 employees spanning across five continents, patented technology and an exclusive network of partners, John Paul offers companies a best-in-class personalized omnichannel experience for their most valuable customers, 24/7, anywhere in the world.

John Paul joined the AccorHotels Group in November 2016.