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John Paul, the number one worldwide loyalty solutions service that was acquired by AccorHotels in 2016, is fast expanding in Asia Pacific (APAC). The company, which provides high-end concierge services as part of customer and employee loyalty programs for corporate clients, announces it has appointed Andrew Quake to lead the Group’s organization as the CEO of APAC.

Brand hospitality implies an entirely client-centric focus where the product is simply the point of departure towards a much wider and enriched brand experience.

According to Google, 20% of mobile queries are voice searches; this number is growing as the virtual assistant market is heating up. We are moving toward a reality where a digital assistant is constantly with us: in our homes, in our cars, connected to our banking interfaces, and increasingly via brands’ chat platforms.