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Brand hospitality implies an entirely client-centric focus where the product is simply the point of departure towards a much wider and enriched brand experience.

According to Google, 20% of mobile queries are voice searches; this number is growing as the virtual assistant market is heating up. We are moving toward a reality where a digital assistant is constantly with us: in our homes, in our cars, connected to our banking interfaces, and increasingly via brands’ chat platforms.

Subscribing to a luxury corporate concierge service lets private wealth advisors fulfill clients’ most extravagant requests, 24-7 and globally. Better still, these services can be white labeled with an advisor’s brand, so the client thinks the advisor is the superstar who actually procured the penguins.

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors.

Amber Treshnell is the CEO, Americas for John Paul, a digitally-enhanced global concierge service providing brands and companies with customized loyalty solutions across the banking, luxury, automotive, travel, technology, and hospitality industries. John Paul is owned by the AccorHotels Group. Ms. Treshnell oversees 400 employees in four offices across the USA and Canada.

Created by the European Commission to protect the European citizens’ data from abuse by web giants, but also to protect them against massive data leaks as many major players on the Net have been victims in recent years, the new European regulation on the protection of personal data, the GDPR (General Data Protection Regulation) came into effect on 25 May 2018.