Knowledge of the customer has become the cornerstone of customer relations. It ensures sending "the right offer at the right time, to the right customer and through the right channel." Knowing and understanding your customer is the key to building a lasting relationship by offering personalised services and benefits. Operating with open technology, John Paul allows you to enrich the data of your client base significantly.
Our proprietary CRM software is the heart of the expertise of John Paul. Thanks to this tool, we gather information related to the likes and interests of your customers and acquire a detailed understanding of each client profile, thus providing an ever-increasing degree of customer satisfaction. With each point of contact, incoming and outgoing, our CRM system adds to and enhances the member profile.
1. Customise the service
When profile information is detected, it is automatically and systematically recorded in the CRM. It is then used to provide ever more pertinent responses and to anticipate a need, before the next request arises.2. Propose an entertainment program based on member profle
Newsletters, invitations and all contact points are designed and targeted to respond perfectly to the profile of each member and to evolve over time.3. Enrich a business’ existing CRM
Brands trusting John Paul to manage their customer relations gain a very detailed knowledge of the profiles of their end users. They get to know their clientele better and better, and can thus more effectively adjust their marketing strategy.