John Paul

THANKS TO OUR CLIENT AWARENESS JOHN PAUL GIVES BRANDS THE OPPORTUNITY TO DELIVER CONTENT ENRICHED BY OUR MANAGEMENT OF PERSONALISED MULTICHANNEL CAMPAGNES, FOR A COMPREHENSIVE AND COHERENT APPROACH TO EACH CLIENT.

Creation of customer databases, production of targeted content management, customized campaigns, made-to-measure privileges, exclusive events, and offers "money can't buy". Brands entrust us with their entire content strategy to manage comprehensive and coherent customer relations.


CUSTOMIZED CONTENT CREATION

John Paul allows brands to produce customised content on a large scale for all of their premium customers, and establish a personal relationship with each of them. Creating high quality content is a skill that includes the deployment of a personalized content strategy. John Paul will assist you in setting goals that fit your editorial policy. Our team carefully selects themes designed to attract the interest of the target and is responsible for choosing offers and proposing them effectively, planning campaigns, overseeing what is sent out and how requests are handled.


THE 3 PILLARS OF PROGRAMMES AND RELATIONSHIPS OF JOHN PAUL

With the objective of creating a comprehensive personalised marketing strategy, John Paul's client programmes are based on three defining pillars:

  • Partners: we have more than 50,000 contacts around the world to create offers and privileges perfectly suited to each target
  • Customer knowledge: each program is tailored according to the interests, preferences, and behavioral patterns of the customer
  • The CRM tool: our patented software manages in a straightforward and autonomous way your brand’s multifaceted and contextualized content

Brands have access to comprehensive performance reports, bringing together all data on profiles, how customers respond to events, and their taking up of offers proposed


THE VIRTUOUS CIRCLE OF PERSONALISED CONTENT

Le cercle vertueux du contenu personnalisé

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