Magazine

Let’s Enchant Magazine

Trends, news, portraits...
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Marketing Automation
Trends

Marketing Automation: definition, tools and customer loyalty.

At a time when competition is intensifying and consumer expectations are changing rapidly, marketing ...
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Smiling concierge on the phone
Trends

Concierge services: what types are available and who are they aimed at?

Long associated with luxury hotels or exceptional requests, concierge services have now become ...
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Trends
John Paul logo

John Paul Events: Experience at the Heart of Customer Loyalty

A key player in private concierge services, John Paul continues to enhance its customer experience ...
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Generative AI
Trends

Generative AI at John Paul: an asset for ultra-personalized concierge services

Always at the forefront of innovation in the Concierge sector, John Paul is now integrating ...
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Inside John Paul
Logo John Paul white

Unique "Money can't buy" experiences that strengthen customer relationships

Our brands' customers are demanding, and the need to enchant them in order to win their loyalty is ...
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Hyper-personalization: the key to building loyalty among luxury VICs
Trends

Hyper-personalization: the key to building loyalty among luxury VICs

Loyal to its identity, luxury cannot abandon its codes and demanding values, but must innovate to ...
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Trends
Logo John Paul white

Bank Card Concierge Service

A powerful loyalty driver and emotion booster for premium cardholders! Above all, your daily ...
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photo of binoculars

under study

XERFI study: The strategies of the players in the concierge market

The concierge markets have lost none of their attractiveness despite the serious setback caused by the health crisis.

 

Reorganisation of workspaces, mixed uses in urban real estate, ever greater attention to quality of life at work... Faced with changing customer expectations and intensifying competition, what are the main levers for development?