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Today, thanks to digital technology, the balance of power has shifted from brands to consumers, who now have a wealth of information at their fingertips, allowing them to compare and select the brands that provide them with the best products & services or switch from one brand to another at will. In an era where the consumer has access to such an infinite range of choices, it is essential for brands to differentiate themselves from competitors and find innovative ways to engage their customers through a highly personalized customer journey, creating a deep emotional attachment to the brand and ultimately driving long-term loyalty and advocacy. This is the essence of our vision of "brand hospitality" at John Paul.

As the worldwide leader in customized digital loyalty solutions, John Paul has fully embraced state-of-the-art technologies, including artificial intelligence, to stay ahead of the curve. AI enhances the customer experience for John Paul clients; we can use this emerging technology to predict client behavior and provide personalized solutions and suggestions for ultimate customer satisfaction.

For years, Marketing agencies and loyalty companies, such as John Paul, have helped brands target customers (email campaigns, cold calling, outbound contact…). Now, thanks to digital, the customers have the power. The brands now have to be attractive enough to gain and retain their customers – if not, others will be happy to do the job.

The John Paul next generation of bots leverages machine learning and applied experience to become smarter over time. These bots are able to provide a more meaningful response to customer requests, bring speed and efficiency to the concierge market and minimize human error, all while still delivering a very personalized experience.

“Our solutions are digitally enabled with a human touch. Our technology allows us to do incredible things that others simply can’t, but the nature of our business means we’ll always provide the human element to ensure personalization and consistency.” -  Amber Treshnell, John Paul Americas CEO