Retail and Consumer Goods

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Retail and Consumer Goods

Omnichannelity at the heart of the retention strategy

The retail and consumer goods sector has adopted an omnichannel strategy to better satisfy its consumers. Retailers are facing several challenges to improve the customer journey in each of the distribution channels.

In physical retail outlets, traffic is decreasing. Optimising satisfaction after each visit by increasing the personalisation of the customer relationship with, for example, appropriate advice from sales staff or improved contactless payment, is a major challenge for the sector.

On the digital side, the health crisis has accelerated click & collect services, which have provided a solution for improving the customer experience. The challenge for retailers is now to industrialise procedures to make services more fluid and also to simplify the daily work of sales staff in shops.

 

An engaging emotional relationship

John Paul's relationship solutions enrich existing loyalty programmes and create a unique link between the brand and its customers.

A 360° marketing agency

John Paul consultants work with your brand to define sustained marketing plans to ensure the performance of your relationship programme.

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IS ALSO ACTIVE IN THESE SECTORS

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LUXURY & FASHION

Luxury companies (fashion, watches, jewellery)
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HEALTH

Mutuals, Insurance and Pharmaceutical groups
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TRAVEL & LEISURE

Hotels, Transport and Leisure
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MOBILITY

Car manufacturers and dealerships
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FINANCIAL SERVICES

Banks and Fintech