What is the purpose of retaining employees?
Employee engagement is an increasing concern for HR departments. Indeed, employees no longer spend their entire career in a single company.
« 9 out of 10 French people have already thought about changing jobs » AEF Group study (2017)
By pampering its employees and thus implementing an employee loyalty strategy, the company reaps several benefits:
- Maintain a good external image of the company by increasing the attachment of its employees to its brand. Employees can even become true brand ambassadors, and communicate positively externally about company life, benefits, offers or products. The implementation of platforms, services and internal collaborative events federates and strengthens the employer brand image. Another important advantage is that conveying a positive corporate image also attracts the best candidates.
- Optimise the performance and motivation of teams by offering them a company service that will save them time. Supporting employees in their work/life balance is key to their performance and commitment to their company. Studies have shown that employees who have a positive work-life balance perform better at work. Encouraging this balance therefore benefits both the employees and the company.
- To avoid successive hirings and the costs they entail by keeping the best current employees. The company avoids financial losses by not having to train new employees.
HOW TO INCREASE EMPLOYEE LOYALTY TO IMPROVE THEIR PRODUCTIVITY?
For example, taking care of employees by providing a concierge service.
Concierge services are an ideal asset for HR. In addition to saving your employees time, the services provide comfort and increased purchasing power. Through their Concierge, they have access to a range of privileges (discounts, upgrades, gifts, etc.). Their Concierge takes care of their laundry (cleaning, ironing, alterations, etc.), helps them find and book their holidays, searches for a reliable baby-sitter or seats for a sold-out show, for example.
Concierge services can also be animated through newsletters and privileged offers, but also through the organisation of monthly workshops to anticipate employees' needs. Thanks to these actions, the motivation, the feeling of belonging and the feeling of recognition of the employees are increased. A dedicated mobile application and a member area allow employees to benefit from services anywhere, anytime and in a multi-channel way via e-mail, telephone, chat or SMS.
WHAT JOHN PAUL CAN DO FOR YOUR BRAND
Discover a unique employee retention service that can optimise employee performance and strengthen your employer brand:
- A dedicated Concierge
One of our experts is dedicated to your company to deal with all your employees' requests. To relieve them in their daily life, to save them time and to satisfy their desires in order to engage them on a long-term basis.
- Motivating animations
Whether it's events, exclusive promotional offers or emailings, John Paul designs solutions to liven up the life of your company and reward your employees. Create regular events and strengthen your employees' attachment to your company.
- Customised tools
Through mobile applications and dedicated employee areas, your employees can take advantage of our solutions on the move. Whether it's a concierge service or a special offer, our multi-channel tools improve their quality of life at work