Travel: Unforgettable experiences via your Concierge
Far from the traditional guided tours in the middle of a swarm of tourists, the way of living a trip is progressively taking the form of a "unique and personalized experience, which is like no other" tells us Charles Coupé, Travel Manager France at John Paul.
Personalization: the key to a successful experience
There is a word that is heard everywhere, often considered as the new cornerstone of customer loyalty strategies: personalization. Its application to travel is not exactly new, but it is now more important than in the past. And it's not so much a matter of simply selecting off-the-beaten-track activities as it is a personalization process that takes place from the beginning to the end of the trip. "From a VIP welcome at the airport and hotel to a private guided tour, it is critical that the customer feels privileged" Charles explains.
In order to create a unique journey, it is necessary to listen to the demands and needs of the customer. Based on this data, it is possible to design a trip that is perfectly adapted to the customer's profile. This freedom to experience the trip in one's own way is highly coveted, as people generally come away from these experiences with lasting memories.
“At John Paul, our Concierges prioritize listening and being available to our Members to create a tailored experience. Thanks to our many partners, we can constantly adapt to the needs of our Members, which also saves them time” he adds.
Emotion at the centre of the journey
Inevitably, personalization resonates with the customer, who feels privileged. All these attentions, whatever their form, allow them to make the trip their own while experiencing new and unusual things, if they so wish. The interest of such an approach is to create strong emotions that make the moment unique. Emotion is being able to surf with a local champion in Tahiti, or being close to the indigenous people of South America.
The ability to evoke emotions is a sign that the experience will leave a very positive impression on the customer. “The truth is that in the concierge business, emotion is present from the very first exchanges with our Members, who feel listened to and valued. At John Paul, we are committed to relying on our network to provide the extra touch that will transform a good trip into an exceptional and unforgettable one” concludes Charles Coupé.